Employee style guide

Unacceptable Logo Uses:

Incorrect Logo examples

The following examples visualize some potential mistakes that must be avoided when using our logo. It is extremely important for brand success that the logo be displayed correctly. This includes always using the correct typefaces, color and the correct relative positioning and size of all elements. Below is a list of things you should not do with the logo at any time.

Unacceptable-Logo Use-1.png

Do not add in a box behind the logo.

Do not separate any part of the logo.

Unacceptable-Logo Use-2.png

Do not make any part of the logo any color other than the acceptable color options (See Primary Logo Color Options).

Do not make an outlined display of the logo.

Unacceptable-Logo Use copy 2.png

Do not distort any portion of the logo or tilt or rotate the logo to any degree

Do not add in any effects to the logo.


Do not add in any extra elements to the logo unless specified (See Logo Icons).

Do not change the typeface of the logo. Do not try to create the logo on your own.