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America’s most sought-after brisket, straight from Austin to your door
Franklin Barbecue is now shipping nationwide on Goldbelly. Aaron Franklin’s legendary Central Texas brisket, the one that sells out every single day and draws lines before dawn, can now be at your door without a trip to Austin.
Why Franklin Barbecue Is a Big Deal
Aaron Franklin and his wife Stacy started selling barbecue from a trailer on the side of an Austin interstate in 2009. It was so good that people kept coming back. Within a year they moved into a brick-and-mortar on Austin’s historic East Side, and the lines have never stopped.
Every Tuesday through Sunday, people start lining up before the doors open at 11am. Within four hours it’s all sold out, including up to 2,000 pounds of brisket. It’s one of the food world’s most sacred pilgrimages.
In 2015, Aaron Franklin won the James Beard Award for Best Chef: Southwest, the first pitmaster to ever receive the honor. Texas Monthly has crowned Franklin Barbecue the best BBQ in Texas multiple times. For most barbecue obsessives, it’s the benchmark everything else gets measured against.
What Makes Franklin Brisket Different
Franklin keeps it simple. Just salt and pepper, smoked over post oak in the true Central Texas tradition. The difference is in the craft: years of obsessive attention to fire management, smoke, and timing that produces brisket with a bark and smoke ring that other pitmasters study.
Only the best Black Angus cattle, raised and grazed in the United States. No shortcuts.
What You Can Order on Goldbelly
Franklin Barbecue ships on Goldbelly with two core packages, each built around their famous whole brisket made from humanely raised, antibiotic-free Black Angus cattle. Each brisket is 4.5 to 5 lbs and serves about 8 people.
- Whole Brisket + Texas BBQ Sauce. One whole brisket with a bottle of Texas Original BBQ Sauce. The purest Franklin experience.
- Whole Brisket + Sausage + Texas BBQ Sauce. Adds Franklin’s smoked sausage (Regular or Jalapeño Cheddar) for the full spread.
Both packages arrive chilled and can be stored in the fridge for up to 10 days or frozen for up to 3 months. To reheat, place the brisket on a sheet tray and warm at 225°F for about 75 minutes.
You can also add on extra BBQ sauce flavors — Texas Original, Texas Spicy, or Espresso — and Franklin merch including aprons and their famous scalloped brisket knife.
How to Order Franklin Barbecue Without the Wait
You no longer have to fly to Austin, find parking on the East Side, and stand in line for three hours hoping they don’t sell out before you reach the front. Franklin Barbecue ships nationwide on Goldbelly, guaranteed to arrive fresh.
